Stand Out Studio photographer Carl Hewlett was working with John Lewis yesterday to photograph the signage being installed at one of their newest stores.

The brand new store on Cheltenham's High Street became one of the first shops to welcome the new John Lewis & Partners signage, as both John Lewis and Waitrose have added ‘& Partners’ to their brand names.

The change has been designed to highlight their Partnership business model and culture which differentiates them from their main competitors at a time when the business is investing in the service that their Partners offer.

When the new shop opens on 18th October, John Lewis customers in Cheltenham will notice striking new window displays, newly designed bags, and signage in store, new livery on lorries and vans; as well as a fresh new look on and the retailer’s app.