Joya: Bamboo Socks
Last week we welcomed Gloucestershire based fashion brand Joya to the studio to photograph some of their latest products. Joya design and manufacture bamboo and wool blend socks which are sold online and at their store in Nailsworth near Stroud.
Made from 80% bamboo with reinforced heels and toes, bamboo socks have antibacterial properties and help keep your feet cool in the summer and warm in the winter. Bamboo is also environmentally friendly and is the fastest growing plant on earth - it doesn't need additional watering to grow as natural rainfall is more than sufficient.
Stand Out Studio were commissioned to supply high quality product photography of the items in Joya's latest line of bamboo underwear as well as some fresh designs in their range of men's and women's socks. Megan Chloe and Ryver Green were booked to model during the session and photographer Carl Hewlett worked closely with the Steve Wilce of Joya throughout the shoot to ensure the products looked their best in every image.
Colour is Key
It's often assumed that product photography for ecommerce is a simple task and while the workflow may be relatively straightforward compared to other genres of photography, accuracy during the shoot is paramount. With product photography one area that is hugely important is colour, which is why Stand Out Studio use a colorchecker during all product photography sessions.
Many major brands have pinpoint colours that they use for their branding and require those colours to be perfectly accurate in all of their marketing materials. Coca Cola, for example, uses the iconic red colour in all of its marketing whereas brands like Tiffany actually have a trademark on their iconic 'Tiffany Blue'. These colours are a major part of their brand awareness, and when having their products photographed, they need to make sure they’re hitting those colours with pinpoint accuracy.
And while we aren’t shooting the next global campaign for Tiffany’s or Coca Cola (kudos to any photographers who are!), these principles still apply regardless of the brand we're working with. A colour representation in the camera can vary drastically based on white balance, lighting, and even the camera and lenses used, so a colorchecker is an essential tool for any product photography workflow.
On completion of the shoot the images were brought into our post production workflow. Getting things right in camera during a shoot can save hours of work in post production. For this project with Joya very little work in post was needed.
Aside from the colour corrections applied utilising the colorchecker mentioned previously, the process mainly involved removing any distracting elements such as flyaways, fluff and dust that may have been attracted during the shoot. We then removed the backgrounds from the products using clipping path and masking techniques before converting the images to the required file size and type.
The shoot took place on Wednesday morning, the entire set was edited, clipped and delivered to Joya on Friday afternoon and the client had them listed on their website that evening - from shoot to delivery in just over 48 hours!
To see the results from this shoot, check out the full gallery here.